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Posted By: Michael Williams, rAVe Publications, September 28, 2017


FSR Chaz Porter

Woodland Park, NJ  (September 28, 2017) — FSR, a leading manufacturer of a wide variety of products for the Pro AV and Information and Communications Technologies (ICT) markets is strengthening its presence in the western US by appointing Pacific Coast Associates of Benicia, California as a Manufacturers Representative. Effective immediately, Pacific Coast Associates will support FSR’s entire line of audio video switchers and interfaces; infrastructure products which include wall, floor, ceiling and table boxes and wiring systems; control solutions and collaboration systems in Northern California and Hawaii.

We’re delighted to bring Pacific Coast Associates on-board as our newest manufacturers representatives,” said Chaz Porter, FSR director of global sales. “Their extensive experience in the AV infrastructure and integration segments of the market will serve as a great advantage to our customers in the far western regions of the country.”

“We are always seeking the best products to offer our customers, and FSR fits in perfectly,” said Rick Fazenback, principle of Pacific Coast Associates. “We are committed to providing better and more effective solutions that will work now, and in the future. FSR is always on the cutting edge and we look forward to integrating their products and providing better and more effective solutions for our customers.”

FSR manufactures audio and video switching, control products, connectivity boxes and collaboration systems from its headquarters in Woodland Park, NJ.


Original post located at: http://www.ravepubs.com/fsr-goes-west-appointment-pacific-coast-associates-newest-manufacturers-rep/

photo gina 2

          Each week Ajish Raju, from Rave Publications, highlights someone from the AV Industry. This week he chose our very own Gina Sansivero, Director of Business Development, Education. In the article Ajish asks Gina questions about her time in the AV Industry & how her journey began, what challeneges she thinks those new to the Inudstry are facing, what her typical work day looks like & more! Below are a few excerpts from the original article.

1.Describe your journey in the AV industry? How did it start?

" I knew I wanted to help people, I knew I wanted to have that connection with people, I knew I wanted to make people feel comfortable in my presence, and I knew I wanted to relate to people and learn from them. While in college (where I was studying elementary education and then psychology) I was hired as a marketing assistant at a medical components company. When I finished my BA in psych they asked me to work full time for them. So I went from a part time marketing assistant to full-time marketing coordinator, then into product management, and then into product development. I kept moving up in the company until I felt like I had hit my plateau....In 2014, I left RelampIt to pursue a position as director of business development for education, with FSR. Having spent many years studying education, I love that many of my interests and passions are coming together now."

2.What do you think is the challenges that are facing a new person who wants to join the industry.

"I think most people don’t know what this industry is about, so the challenge is to educate yourself about the facets of the industry from engineering to manufacturing, product design to project management, lighting, programming/ coding, acoustics, video, etc. So many pieces that I didn’t know existed when I started down this road over 12 years ago. What’s so fantastic is that there are hundreds of industry veterans willing to help you. You just have to do a bit of digging."

6.Describe a typical work day for you. What are your daily disciplines?

"Each day is different, especially if I am traveling and doing campus tours (love campus tours). So I guess my daily discipline is taking a shower because everything else changes. And I wouldn’t have it any other way. That’s not to say my days aren’t organized and structured and I am a complete mess- that’s not true. I adapt quickly but I don’t like sustained chaos. Actually, can chaos be sustained? Maybe not. So then I don’t really like chaos but sometimes it happens and you deal. Especially when flying…you have been paying attention the news about the airlines, right? Yipes!"


To check out the full article click the link below.


To connect with Gina please follow on LinkedIn and Twitter .
Company Twitter : @FSR_EDU



Woodland Park, NJ – (May 2,, 2017) — FSR, a leading manufacturer of a wide variety of infrastructure solution products for the audio/video, Information and Communications Technologies (ICT), education, hospitality,and government markets, has appointed Lourdes Collins Business Development Manager, Furniture Distribution and Design Channel. Chaz Porter, Director of Global Sales for FSR, made the announcement from FSR headquarters in Woodland Park, NJ. Porter noted that the position was established to dedicate resources to FSR’s growing furniture business that includes products such as the Company’s popular HuddleVU collaboration systems.

Collins will report to Porter and be responsible for executing the business development activities associated with furniture manufacturers and distribution channel partners across the US, Canada and Latin America.  She will work closely with Porter and executive staff members to maintain existing relationships and establish new ones, and develop strategies to achieve both sales and growth targets.  Collins will also collaborate with other FSR divisions on a comprehensive company-wide distribution strategy.

Collins brings over 15 years experience developing key relationships within the contract furniture, architect and design, end-user and built-environment communities with her. Prior to joining FSR she served as Director of Client Development at Verrex,LLC where she focused on elevating brand awareness and market share. Collins previously held the position of SVP of Strategic Alliances at Red Thread – Steelcase Dealer, responsible for the implementation of strategic business plans and tools resulting in revenue growth and customer satisfaction. Collins additionally served in regional management positions for Kimbal International, Teknion LLC, and Haworth.  

We are thrilled to have Lourdes and her wealth of experience on board to support this growing segment of our business,” said Porter. “Furniture has become so important as organizations and schools integrate AV equipment directly into working environments. We are confident that Lourdes’ background and foresight will serve to support our customers and vendors alike.”

Collins attended Universidad Nacional Autonoma de Mexico (Mexico City) and Wheelock College (Boston), and has completed sales and management and leadership programs at Ivey School of Business (Toronto). She is based in Boston, MA and can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..