Digital signage has come a long way from simple scrolling marquees and static menu boards. In 2025, it’s not just about displaying content, it’s about creating dynamic, data-driven, interactive experiences that enhance communication, influence behavior, and add value to environments across industries. Here's where we see digital signage heading this year:
AI-Driven Personalization
Thanks to advanced AI and analytics, digital signage is getting smarter, automatically adapting content based on audience demographics, real-time conditions, and behavioral patterns. Whether it's recommending products based on purchase history or modifying messages based on foot traffic trends, signage is becoming more and more personalized.
Integration with Smart Building Systems
Digital signage is increasingly tied into larger building ecosystems. In 2025, expect seamless integration with environmental controls and access systems. For example, a conference room display might show real time availability, environmental status, and even welcome messages pulled from scheduling platforms like Microsoft Teams or Google Calendar.
Interactive Touch and Gesture Tech
Touchscreens are already mainstream, but 2025 is seeing a rise in gesture-based interaction and even touchless experiences, ideal for health-conscious spaces like hospitals or public transit. Voice activation and mobile integration, like scanning QR codes, are also gaining traction.
Cloud-Based Content Management
Cloud-based digital signage platforms are becoming the norm, allowing real time updates from anywhere, on any device. This shift makes it easier for companies to manage large scale deployments across multiple locations, keeping branding consistent while enabling localized content.
Sustainability and Energy Efficiency
With the increased focus on environmental goals, digital signage is going greener. Look for displays with lower power consumption, longer lifespans, and smart power scheduling. This aligns with broader sustainability efforts and reduces operating costs.
Wayfinding and Real-Time Communication
Wayfinding and emergency messaging are going to the next level with digital signage. In higher education, hospitals, and corporate campuses, real-time updates can reroute foot traffic or deliver instant alerts. Paired with AV infrastructure, these systems become critical communication tools, not just digital billboards.
More Creative, Less Clutter
Design wise, digital signage in 2025 leans into modern enclosures, clean content layouts, and minimalist animation. The focus is on visual clarity and seamless integration. That means no messy cables, no bulky hardware, and no distractions, just a clean, purposeful design that complements the space.
FSR is leading the charge with infrastructure solutions that make it easy to mount, power, and connect digital signage without compromising aesthetics. From flush-mount wall boxes that sit cleanly behind displays to smart floor and wall raceways that route power and data with no clutter, FSR products help ensure that your signage looks as good behind the scenes as it does on screen, because in a world where digital messaging is front and center, your infrastructure should quietly do the heavy lifting.
Looking Ahead
Digital signage in 2025 isn’t just a screen on a wall, it’s a connected, intelligent platform that bridges communication, technology, and the environment. As the lines blur between AV, IT, and architecture, the demand for elegant infrastructure ready solutions will only grow.
Want your signage to be part of that future? Make sure your back end is as smart as your content. From power and data delivery to secure mounting and future-proof enclosures, the right infrastructure sets the stage for everything that comes next.